Describe your shop and Netiva’s AI builds a storefront with size and color variants, merchandised collections, a shoppable lookbook and real carrier rates at checkout.
Build a website for a fashion and gift boutique with one shop and a small stockroom across town. Sell clothing and accessories with size and color variants, each with its own SKU, price and stock, grouped into collections such as New arrivals, Wedding guest and Gifts under $50. Add a lookbook where each edit has a cover, an intro and shots that list the SKUs of the pieces worn, linked to their product pages. Keep a size chart per label that product pages pick up. Ship from both locations with live carrier rates. Add a notify-me form for sold-out sizes and a team restock board.
Shoppers usually find a boutique through a styled photo, then land on a website where that outfit is hard to find. So they message to ask whether the linen blazer comes in a medium, how a label’s sizes run and what shipping a gift box across the country costs. A boutique website built with Netiva answers those questions on the page. Every piece carries its sizes and colors with stock for each, collections group pieces by occasion or price, lookbook shots link to the exact products and checkout quotes real carrier rates for the parcel.
Each piece is one product with a variant for every size and color, and each variant has its own SKU, price and stock. Merchandised collections group pieces by occasion, label or price band on the storefront.
Lookbooks and gift guides are records in your own collections, bound to editorial pages. Each shot lists the pieces in it, and the page links every one to its live product.
Shoppers pay in a hosted one-page checkout with cards, automatic tax and multi-currency. Shipping is quoted from real carrier rates for the parcel’s dimensions and weight.
A size chart for each label and category appears on the matching product pages. When a size sells out, shoppers leave their email and hear from you once it’s back on the rail.
Netiva keeps your records in built-in collections. Here’s a starting structure — the agent adapts it to your prompt, and you can change it any time.
Each lookbook or gift guide you publish, with its cover and story.
One styled shot inside an edit, with the pieces it shows.
How each label’s sizes measure, shown on the matching product pages.
Shoppers waiting for a sold-out size or color to come back.
Required field. Types are Netiva collection field types.
A typical first version. Ask the agent for more, or annotate the preview to change any of them.
A merchandised collection such as New arrivals or Gifts under $50, filterable by size, color and price, with sold-out sizes marked.
PublicSwatches, a size picker, the size chart for the label named in the product title, its fit note, the looks the piece appears in and a notify-me form for sold-out sizes.
PublicOne lookbook or gift guide laid out shot by shot, with every piece in each photo linked to its product page.
PublicEvery label’s size chart grouped by category, with fit notes and a how-to-measure image for shoppers between sizes.
PublicProcessing times, where orders ship from, the return and exchange window and which gifts can only travel by ground.
PublicWaiting notify-me requests grouped by SKU and size, so the buyer sees demand before reordering, with one action to email everyone once stock is back.
Your teamTell Netiva which labels or makers you carry, how their sizes run, where parcels ship from and whether you publish lookbooks or gift guides. The agent drafts the storefront, the collections and the edit pages.
Add each piece with its label in the title, its sizes, colors, SKUs, prices and stock, and keep new arrivals in Draft until they’re photographed. Group them into merchandised collections, then set parcel sizes and ship-from locations.
Upload shoot photos to the looks collection and tag the SKUs in each shot. Invite your stylist to comment on the live preview, and annotate any crop or layout you want the agent to change.
Publish in one click and connect your domain on the Starter plan or higher. Before a big update such as the holiday gift guide, checkpoints let you compare versions and roll back.
| Criterion | With Netiva | Traditional build |
|---|---|---|
| Shoppable lookbook | Looks kept in a collection and tagged with SKUs, so each shot links to its live product page | A PDF or photo gallery with product links pasted in by hand, often pointing at pieces that sold out weeks ago |
| Shipping quotes | Carrier rates at checkout from each parcel’s dimensions and weight, with labels and tracking on the order | One flat rate guessed for every order, or parcels weighed and quoted at the post office counter |
| Getting started | Describe what you need in chat and watch it take shape in a live preview | Hire developers, or stitch together templates, plugins and a hosting plan |
| Content and data | Built-in collections with nine field types, bound straight to your pages | Set up and connect a separate database or CMS |
| Making changes | Ask the agent; every change is checkpointed and reversible | File a ticket, wait for a sprint, redeploy |
| Hosting and domain | Global hosting and automatic SSL; connect a custom domain from the Starter plan | Buy hosting, then install and renew SSL certificates yourself |
| Code ownership | Clean production code you own and can export | Locked into a template, plugin or agency setup |
Each label cuts differently, so each one gets its own size chart and fit note. Every spring the owner builds a Wedding guest collection and a lookbook shot on the shop floor, with each dress tagged to its product page.
Gift guides by recipient go live each November, candles and ceramics ship in set parcel sizes and the shipping page explains that alcohol-based perfume can’t go by USPS air or international mail, so those orders ship by ground.
Every piece is one of a kind, so the owner puts a rotating edit of the best finds online, not the whole rail, and product pages lead with measured pit-to-pit width and length instead of a size label. New finds stay in Draft until they’re cleaned, measured and photographed.
Under the FTC’s Mail, Internet, or Telephone Order Merchandise Rule, you need a reasonable basis for any shipping time you state, or for shipping within 30 days if you state none. If an order runs late, ask the customer to accept the delay or cancel for a prompt refund.
FTC textile rules require online descriptions of clothing and other textile goods to state “Made in U.S.A.,” “imported” or both, matching the label. Put that line in every product description before a piece goes Active.
USPS doesn’t accept perfume containing alcohol for international mail or domestic air transport, though it can go by ground within the US, and flammable nail polish is restricted too. Check each carrier’s rules before you list these gifts.
Netiva doesn’t replace your point-of-sale system or import a catalog from another platform, and the checkout has no gift cards, discount codes or gift wrapping. Keep gift cards on your register, price gift sets as their own products and lower stock in Netiva as pieces sell.
Yes. Each look lists the SKUs of the pieces in the shot, and the edit page links every one to its product page, where shoppers pick a size and color and add it to the cart. Because the links point at live products, a piece that has sold out shows as sold out instead of leading nowhere. Tagging and linking looks is logic you describe to the agent and check in the preview.
You set parcel sizes, such as a mailer, a small box and a gift box, and assign products to the locations they ship from. At checkout, the store shows real carrier rates based on the package’s dimensions and weight, and each order is routed to the nearest location that can ship it. After that, you print the label from the order and the customer is kept updated with tracking.
Yes. Size charts live in their own collection, one record per label and category, with a measurements table, a fit note such as “runs small, size up” and a how-to-measure image. Each product page shows the chart whose label matches the label named in the product title and whose category matches the piece, and the size guide lists them all. When a label changes its fit, you update one record and every matching product page follows.
Yes, once you ask the agent for it. A notify-me form on the product page saves the shopper’s email with that variant’s SKU. The restock board groups waiting requests by SKU and size, which also shows the buyer what to reorder. When stock arrives, staff mark the SKU restocked and the site emails everyone waiting. Alerts go out by email only, not by text message.
Only through Netiva’s API. The store keeps its own stock for each variant, so pieces sold at the counter aren’t deducted automatically — you lower the variant’s stock in the product list yourself. Reading sales out of your point-of-sale provider’s API and writing them into store stock needs Netiva API access, which comes with the Business plan and up. Until then, adjust stock as you sell, and take extra care with one-of-a-kind pieces so nothing sells twice.
You can start building on the free plan and check the storefront and lookbook in the live preview. Connecting your own domain needs the Starter plan or higher. PayPal alongside Stripe, product reviews and abandoned cart recovery come with the Pro plan and up. How many products your store holds depends on the plan too, which matters most when every piece is one of a kind — check the product count and the rest on Netiva’s pricing page before you launch, since plans change.
Drafted with AI assistance from Netiva’s product pages and reviewed by the Netiva team. Example data models, screens and prompts are illustrative starting points, not customer projects.
Describe it in a sentence and watch Netiva’s agent build it. Free to start — no credit card required.