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A chiropractic website that prepares
new patients for their first visit.

Describe your practice and Netiva’s AI agent builds a site with service pages, practitioner profiles, insurance and first-visit details, plus a request form that asks only for contact details — in a live preview.

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Starter prompt

Build a website for a chiropractic and physical therapy clinic with two locations. Keep services, practitioners and accepted insurance plans in collections. Practitioner pages show credentials, techniques, the days they work at each location and whether they take new patients. Add a new-patient page covering the first visit, self-pay rates and a good faith estimate notice. The request form asks only for name, phone, email, location, an optional practitioner and preferred times, has no free-text box and tells visitors not to share health details. Front desk staff sign in to a request queue and mark each one called, scheduled or closed.

Build it in Netiva Paste the prompt into a new workspace and adjust it to your business.
Overview

Who this chiropractic website is for

Before calling a chiropractor or physical therapist, most people check three things: whether the clinic takes their insurance, who they’ll see and what happens at the first visit. Many practice sites bury those answers in a PDF, then add a contact form with an open message box, so visitors type out their back pain and it lands in a shared inbox. A chiropractic website built with Netiva keeps services, practitioners and accepted plans in collections your staff update, walks new patients through the first visit and takes appointment requests that ask only for contact details and preferred times.

Key features

What your chiropractic website can do

  • Service pages in plain language

    Each service is a record with its discipline, visit length, what happens during the visit and the practitioners who offer it, so adjustments, PT evaluations and massage each get a page of their own.

    • Services grouped by chiropractic, physical therapy and massage
    • Visit length and self-pay price on every service page
    • Drafts written from your notes by the collection assistant
    • Copy that describes the visit instead of promising outcomes

  • Practitioner profiles with credentials

    Every chiropractor, physical therapist and massage therapist gets a page with a photo, degree and license, techniques and the days they work at each location, plus a request button that has them selected.

    • Credentials shown the way your state board lists them
    • A new-patient status of accepting, waitlist or full
    • The services each practitioner offers, listed under the bio
    • A team page filtered by location and discipline

  • Requests that skip health details

    The request form asks for a name, phone, email, location, an optional practitioner and preferred times. There is no box for symptoms, and a short notice asks visitors to save health details for the call.

    • Preferred times picked from set windows, not typed in
    • A confirmation email that says when the front desk will call
    • A signed-in queue with new, called, scheduled, no answer and closed statuses
    • Scheduled digests of requests nobody has called yet

  • Insurance, self-pay and first-visit details

    Accepted plans live in a collection with their network status, locations and the date someone last checked them. The new-patient page shows them beside self-pay rates, what to bring and how long the first visit takes.

    • Plans grouped as commercial, Medicare, Medicaid, auto injury or workers’ comp
    • A last-checked date on every plan, with a staff view of stale ones
    • A good faith estimate notice next to self-pay rates
    • Arrival time, what to wear and what to bring for the first visit
Data model

The collections behind it

Netiva keeps your records in built-in collections. Here’s a starting structure — the agent adapts it to your prompt, and you can change it any time.

Practitioners

Everyone patients can ask to see, with credentials and where they work.

  • Name (required) Text
  • Photo Image
  • Credentials (required) Degree and license as your state board lists them, such as DC or PT, DPT Text
  • Discipline (required) Chiropractic, Physical therapy, Massage therapy, Acupuncture Text
  • Techniques Such as diversified, drop table or instrument-assisted soft tissue work Text
  • Locations (required) Location names, the same values as on Insurance plans and Appointment requests Text
  • New patients (required) Accepting, Waitlist or Full Text
  • Bio Background, training and the days they work at each location Paragraph

Services

What the clinic offers, with enough detail for someone who has never been in.

  • Name (required) Text
  • Discipline (required) Same values as on Practitioners Text
  • Summary (required) One or two sentences for the services list Paragraph
  • What to expect (required) What happens during the visit, step by step HTML
  • Visit length (required) Minutes Number
  • Self-pay price Leave blank to show “call for rates” Number
  • Offered by Relation to Practitioners
  • Intro video Video

Insurance plans

The plans each location accepts, with the date someone last confirmed them.

  • Plan name (required) Text
  • Plan type (required) Commercial, Medicare, Medicaid, Auto injury, Workers’ comp Text
  • Network status (required) In network, Out of network or Call to confirm Text
  • Locations (required) Location names, the same values as on Practitioners and Appointment requests Text
  • Patient note Such as what Medicare covers for chiropractic care Paragraph
  • Last checked (required) Plans not checked in 90 days appear on the staff list Date

Appointment requests

Callback requests from the site, holding contact details and preferred times only.

  • Name (required) Text
  • Phone (required) Text
  • Email (required) Text
  • Location (required) One location name, from the same list as Practitioners and Insurance plans Text
  • Practitioner Blank means first available Relation to Practitioners
  • Preferred times (required) Weekday mornings, Weekday afternoons, Weekday evenings, Saturday Text
  • Status (required) New, Called, Scheduled, No answer, Closed Text
  • Received at (required) Date & time

Required field. Types are Netiva collection field types.

Screens

Pages and screens to start with

A typical first version. Ask the agent for more, or annotate the preview to change any of them.

  • New patients

    The first visit step by step — how long it takes, what to wear and bring and when to arrive — with self-pay rates and the good faith estimate notice.

    Public

  • Services

    The services list grouped by discipline, and one service page with what to expect, the visit length, the self-pay price and who offers it.

    Public

  • Team

    The team page filtered by location and discipline, and each practitioner’s page with photo, credentials, techniques, days at each location and new-patient status.

    Public

  • Insurance

    Accepted plans grouped by type and filtered by location, with each plan’s network status, patient note and the date it was last checked.

    Public

  • Request an appointment

    Contact details, location, an optional practitioner and preferred time windows, under a notice that asks visitors to keep health details for the call.

    Public

  • Request queue

    Front desk staff see requests oldest first for their location and mark each one called, scheduled, no answer or closed.

    Your team
How it works

From prompt to a live chiropractic website

  1. Describe your practice

    Tell Netiva which disciplines you offer, how many locations you run and which plans you accept. The agent drafts collections for practitioners, services, insurance plans and appointment requests.

  2. Write the patient-facing pages

    Enter practitioners and services in the collection grid or ask the collection assistant to turn your notes into drafts, then invite your clinicians into the workspace to comment on them in the preview.

  3. Test the request form

    Send a request in the live preview and read what the form asks and what the confirmation email says. Annotate anything that invites health details and the agent takes it out.

  4. Publish and update your listings

    Publish in one click, connect your domain on the Starter plan or higher and point your map and directory listings to the new site. Every change is checkpointed if you need to roll back.

Why Netiva

Netiva vs a traditional build

Building a chiropractic website with Netiva compared with a traditional build
Criterion With Netiva Traditional build
New-patient inquiries A request form limited to contact details and time windows, feeding a front desk queue A contact form with an open message box that invites visitors to describe their symptoms
First-visit information Self-pay rates entered once per service, shown on the service page and the new-patient page beside the good faith estimate notice A new-patient PDF that drifts out of step with the rates quoted at the desk
Getting started Describe what you need in chat and watch it take shape in a live preview Hire developers, or stitch together templates, plugins and a hosting plan
Content and data Built-in collections with nine field types, bound straight to your pages Set up and connect a separate database or CMS
Making changes Ask the agent; every change is checkpointed and reversible File a ticket, wait for a sprint, redeploy
Hosting and domain Global hosting and automatic SSL; connect a custom domain from the Starter plan Buy hosting, then install and renew SSL certificates yourself
Code ownership Clean production code you own and can export Locked into a template, plugin or agency setup
Examples

Ways teams use it

  • A solo chiropractic office

    One chiropractor and one front desk coordinator run the practice. Requests arrive in a single queue, and a lunchtime email lists anyone still marked new, so callbacks happen between adjustments instead of at closing time.

  • A physical therapy practice with two clinics

    Each PT’s profile shows which clinic they’re at on which days, each front desk works its own location’s requests, and the new-patient page explains when the plans you accept ask for a referral.

  • A multidisciplinary wellness clinic

    Chiropractic, massage therapy and acupuncture share one site. Services are grouped by discipline, self-pay rates sit beside the good faith estimate notice and the insurance page shows which plans each location accepts.

Good to know

Before you build

  • Patient information stays in your clinical systems

    Intake forms, symptoms, member IDs and visit notes belong in your EHR or practice management software. Netiva doesn’t provide HIPAA compliance, so keep the site to public information and callback requests, and handle each request with the care any patient record deserves.

  • Requests aren’t confirmed bookings

    Netiva doesn’t sync with practice management software. Your front desk schedules each request in your own system. If that system offers online booking or a patient portal for returning patients, link to it from the site.

  • Advertising rules and cost notices

    State boards regulate how practitioners advertise, including how credentials appear and what may be claimed. Federal rules also require providers to display information about good faith estimates for uninsured and self-pay patients on their website.

  • Tracking tools on patient pages

    Adding ad pixels or third-party analytics needs custom code integration, which comes with the Pro plan — and before you add them, ask your privacy advisor how HIPAA and your state’s health privacy laws apply to that data. The site doesn’t need them to take requests.

Compliance note

Keep health information off the site. The request form should collect only a name, phone, email, location and preferred times — no symptoms, conditions, injury details or insurance member numbers — and should ask visitors to save those for the call. Netiva doesn’t provide HIPAA compliance, so intake, visit notes and billing stay in your practice’s own software.

FAQ

Questions about building a chiropractic website

Can new patients complete intake forms on a chiropractic website?

Keep intake off the website. Health history, pain questionnaires and insurance cards belong in your EHR or practice management software, which is built to hold patient records. Netiva doesn’t provide HIPAA compliance, so the request form asks only for contact details, location and preferred times. If your practice software has a patient portal with online forms, link to it from the new-patient page and the confirmation email.

Can patients book an adjustment online instead of sending a request?

The site takes requests. Your front desk turns each one into an appointment in your own scheduling system, then marks it scheduled in the queue. Netiva doesn’t sync with practice management software, so if your system offers online booking for returning patients, add a link to it on the request page. Established patients can book directly while new patients get a call first.

How should the insurance page explain Medicare coverage for chiropractic care?

Use Medicare’s own wording. Part B covers spinal adjustments by a chiropractor to correct a subluxation, and it doesn’t cover other services or tests a chiropractor orders, such as X-rays, massage therapy or acupuncture. Put that in the Medicare plan’s patient note, keep its last-checked date current and invite patients to call the front desk to confirm their own benefits.

Does this work for a physical therapy or massage therapy clinic?

Yes. Every practitioner and service carries a discipline, so a PT practice, a massage studio or a clinic that mixes chiropractic, physical therapy and massage can group its team and services the same way. For physical therapy, every state allows some form of direct access without a referral, but some states attach conditions and some insurance plans still require one, so say on the new-patient page what applies to you.

What should a chiropractic website say about self-pay prices?

If you post self-pay rates, enter them on each service so the service pages and the new-patient page always agree. Under the No Surprises Act, uninsured and self-pay patients can get a good faith estimate of expected charges when they schedule care or ask for one, and providers must display information about that right on their website. The site shows the notice beside your rates; your office still prepares the estimates.

Which Netiva plan does a chiropractic website on a custom domain need?

You can build on the free plan and check every page in the live preview before any patient sees it. Connecting your own domain needs the Starter plan or higher, and advanced SEO tools come with the Pro plan. Compare the current plans on Netiva’s pricing page before you publish the site for patients.

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Drafted with AI assistance from Netiva’s product pages and reviewed by the Netiva team. Example data models, screens and prompts are illustrative starting points, not customer projects.

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