Website builder

List your seasonal plans on a lawn care website
and quote each lawn by the square foot.

Describe your programs and Netiva’s AI builds a website with round-by-round lawn plans, a quote form that asks how big the lawn is and before-and-after photo pairs — with a live preview and code you own.

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Starter prompt

Build a website for a lawn care company that sells seasonal fertilization and weed control plans plus one-time aeration, overseeding and leaf cleanups. Each service lists its rounds by month, a rate per 1,000 sq ft and a minimum charge. The quote form asks for the address and lawn area, or lot size in acres, and shows an estimated price range before the visitor sends it. Staff sign in to an estimate desk to enter the measured area and mark each request Quoted, Booked or Not a fit. Add a before-and-after gallery filtered by service that shows only pairs the customer approved.

Build it in Netiva Paste the prompt into a new workspace and adjust it to your business.
Overview

Who this lawn care website is for

Most lawn care inquiries open with “how much for my yard?”, and the honest answer depends on a number few visitors offer: the size of the lawn. So each lead turns into a callback and a drive-by before you can price a single round. A lawn care website built with Netiva lists every seasonal plan with its rounds and your rate per 1,000 square feet, asks for lawn area or lot size up front and shows a price range right away. Before-and-after pairs from your own jobs show what a season of mowing, feeding or garden care changes.

Key features

What your lawn care website can do

  • Seasonal plans, round by round

    Each plan page lays out its rounds in the order they happen — say, a crabgrass pre-emergent in early spring, weed control in late spring and a fall feeding — with your rate per 1,000 square feet and your minimum per round.

    • A season timeline with the months each round usually falls in
    • Separate programs for cool-season and warm-season grass
    • “From” prices for common lawn sizes, worked out from your rates
    • One-time jobs such as core aeration and leaf cleanup on their own pages

  • Quote requests with lawn size

    The quote form asks for the service address and the lawn area in square feet. Visitors who only know their lot size can enter acres instead, or pick “not sure” and leave the measuring to you.

    • An estimated range shown before sending, clearly labeled as an estimate
    • Acres converted to square feet, with a reminder that a lot includes the house and driveway
    • A new-request email to your office and a confirmation to the visitor
    • Optional lot size lookup from a property data provider’s API, using your own key

  • Before-and-after galleries

    Each gallery project pairs a before photo with an after photo taken from the same spot, tagged with the service, the town and the number of weeks between the two shots.

    • Filters for lawn renovations, overseeding, sod and bed makeovers
    • A drag slider that reveals the after photo over the before
    • Only projects with the customer’s permission go live
    • Matching pairs shown on each service page

  • An estimate desk and renewal emails

    You and your estimators sign in to a private desk to work through new requests, save the lawn area you measured and mark each one Quoted, Booked or Not a fit. Before spring, the site emails last season’s customers an invitation to renew.

    • Newest requests first, with “not sure” sizes easy to spot
    • The measured area saved beside the figure the visitor entered
    • A renewal email to last season’s booked customers on a date you choose
    • Plan summaries and monthly tips drafted by the collection assistant for your review
Data model

The collections behind it

Netiva keeps your records in built-in collections. Here’s a starting structure — the agent adapts it to your prompt, and you can change it any time.

Services

Seasonal plans and one-time jobs, with the rounds, rates and timing the site shows.

  • Name (required) Text
  • Type (required) Seasonal plan or One-time service Text
  • Grass type (required) Cool-season, Warm-season or Any Text
  • Summary (required) Paragraph
  • Rounds Plans only: one line per round with its month window and what’s applied Paragraph
  • Rate per 1,000 sq ft (required) Per round for plans, per visit for one-time services Number
  • Minimum charge (required) The least you charge for a round or visit, applied to small lawns Number
  • Cover photo Image

Gallery projects

Before-and-after photo pairs from your own jobs.

  • Title (required) Text
  • Service (required) Relation to Services
  • Before photo (required) Image
  • After photo (required) Taken from the same spot as the before photo Image
  • Weeks between Time from the before shot to the after shot Number
  • Town (required) Town or neighborhood only, never the street address Text
  • Customer permission (required) Yes or No; only Yes projects are published Text
  • Story What you found and what you did about it Paragraph

Quote requests

Every request sent from the quote form, and where it stands.

  • Name (required) Text
  • Email (required) Text
  • Service address (required) Text
  • Service (required) Relation to Services
  • Lawn area Square feet as entered; acres converted at 43,560 sq ft each; blank for “not sure” Number
  • Measured area Square feet you measured on aerial imagery or on site; the final quote uses this figure Number
  • Status (required) New, Quoted, Booked or Not a fit Text
  • Requested at (required) Also tells the renewal email which season a booking belongs to Date & time

Lawn tips

Short seasonal advice for the home page and the tips page.

  • Title (required) Text
  • Month (required) January to December; the home page shows the current month’s tips Text
  • Grass type (required) Cool-season, Warm-season or Any Text
  • Body (required) HTML
  • Photo Image
  • Published on (required) Date

Required field. Types are Netiva collection field types.

Screens

Pages and screens to start with

A typical first version. Ask the agent for more, or annotate the preview to change any of them.

  • Plans

    Every seasonal plan side by side, filtered by grass type, with its rounds on a season timeline and from-prices for small, medium and large lawns.

    Public

  • Service detail

    What a plan or one-time job includes, the months it’s done, how the price is worked out and the before-and-after pairs for that service.

    Public

  • Get a quote

    Service address, service and lawn area, lot size or “not sure”, with an estimated range that updates as the visitor types.

    Public

  • Results

    The before-and-after gallery with service filters and a comparison slider on every pair.

    Public

  • Lawn tips

    One month’s advice for cool-season or warm-season lawns, with links to the other tips for the same month.

    Public

  • Estimate desk

    New requests first, with the entered and measured lawn areas side by side and buttons to mark a request Quoted, Booked or Not a fit.

    Your team
How it works

From prompt to a live lawn care website

  1. Describe your programs

    Tell Netiva which plans and one-time jobs you sell, how many rounds each plan has and how you price per 1,000 square feet. The agent drafts collections for services, gallery projects, quote requests and tips, plus a first home page.

  2. Load rates and photo pairs

    Enter rates, minimums and round schedules in the spreadsheet-like grid, then upload last season’s before-and-after pairs. The collection assistant can tidy plan summaries across every row at once.

  3. Price a test lawn

    Open the quote form in the live preview and enter a 7,500 sq ft lawn. If the range or the wording looks off, annotate the preview and the agent adjusts it.

  4. Publish before spring sign-ups

    Publish in one click, connect your domain on the Starter plan or higher and point the QR code on your door hangers to the quote page. Each edit is checkpointed, so a rate change that went wrong is easy to undo.

Why Netiva

Netiva vs a traditional build

Building a lawn care website with Netiva compared with a traditional build
Criterion With Netiva Traditional build
Pricing a lawn An estimated range on the quote form from lawn size and your rate per 1,000 sq ft, confirmed once you measure A callback, a drive-by and a price read out over the phone days later
Showing your results Photo pairs kept in a gallery collection, filtered by service and shown on the matching service page A few before-and-after posts buried in a social media feed
Getting started Describe what you need in chat and watch it take shape in a live preview Hire developers, or stitch together templates, plugins and a hosting plan
Content and data Built-in collections with nine field types, bound straight to your pages Set up and connect a separate database or CMS
Making changes Ask the agent; every change is checkpointed and reversible File a ticket, wait for a sprint, redeploy
Hosting and domain Global hosting and automatic SSL; connect a custom domain from the Starter plan Buy hosting, then install and renew SSL certificates yourself
Code ownership Clean production code you own and can export Locked into a template, plugin or agency setup
Examples

Ways teams use it

  • A solo mowing and garden care operator

    One person mows, edges and trims hedges five days a week and quotes in the evenings. The form collects lawn and lot sizes during the day, and the owner checks each yard on aerial imagery before replying with a price.

  • A fertilization company in the transition zone

    Customers have tall fescue or bermudagrass lawns, so the site offers two programs with different round schedules. Visitors pick their grass type, see the matching plan and request a quote, and renewal emails go out each February.

  • A garden maintenance business for beds and borders

    Most of the work is weeding, pruning, mulching and seasonal planting rather than turf. The gallery shows bed makeovers by town, and each month’s tip covers what to cut back and what to leave alone.

Good to know

Before you build

  • Licenses and treatment rules

    Federal law requires certification to apply restricted use pesticides, and many states require it for any commercial pesticide use. Some add notice rules: New York has commercial lawn applicators post keep-off markers for at least 24 hours. Match your plan pages to those rules.

  • An estimate isn’t a quote

    The form’s range comes from the size the visitor enters and your rates. Lot sizes include the house, driveway and beds, and slopes or obstacles change the work, so say on the form that the final price follows your measurement.

  • Renewal emails are commercial email

    Under the CAN-SPAM Act, a promotional email, including one sent to past customers, needs your valid postal address and a working opt-out, and opt-outs must be honored within 10 business days. Ask the agent to add both to the renewal email and to skip anyone who opted out.

  • Scheduling and billing live elsewhere

    The website publishes plans and collects requests; it doesn’t route crews or bill rounds, so keep those in your field service software or a separate app. Netiva doesn’t import your existing customer list, so enter past customers in the grid before the first renewal email.

FAQ

Questions about building a lawn care website

Should a lawn care quote form ask for lawn size or lot size?

Ask for both. Lawn area is what you actually mow or treat, and product rates are usually given per 1,000 square feet, but many homeowners only know their lot size from a deed or tax bill. The form accepts either, converts acres at 43,560 square feet per acre and reminds visitors that a lot includes the house, driveway and beds. Your estimator saves the measured area before quoting.

Can the quote form look up a property’s size automatically?

It can if you connect a data source. Netiva apps can call REST APIs with keys stored securely, so you can ask the agent to query a property data or mapping provider when a visitor types an address and suggest a lot size. Check the provider’s terms and coverage first. Public records usually give lot size, not turf area, so keep the measured area field for the final figure.

How does the site show a price before I’ve measured the lawn?

Each service stores a rate per 1,000 square feet and a minimum charge. The form multiplies the lawn area by the rate, divides by 1,000 and uses the minimum when the result comes out lower, then shows a range you set, such as 10% either side. It’s an estimate built from the visitor’s numbers, so the page should say the final price follows your measurement.

Can I offer different programs for cool-season and warm-season grass?

Yes. Each service has a grass type, so the plans page can filter by it. Timing differs by grass: Clemson Extension’s schedules feed bermudagrass and zoysiagrass from spring green-up through summer and tall fescue mainly in fall. University of Maryland Extension times crabgrass pre-emergents before soil temperatures hold at 53 to 55°F for five days. Set each program’s rounds to match your region.

How do I take before-and-after lawn photos worth showing?

Shoot the before photo from a spot you can find again, such as the corner of the driveway, and note it on the project. Take the after photo from the same place, at a similar height and time of day, once the lawn has had time to fill in. Keep house numbers and license plates out of frame, get the customer’s permission and publish only results from your own jobs.

Can customers prepay for a lawn care season on the website?

Yes, through Netiva’s store. You can list a season prepay as a product with lawn-size bands as variants and take cards through the hosted one-page checkout. Recurring monthly billing uses subscriptions, which the current catalog includes from the Business plan, and a custom domain needs the Starter plan or higher. Check the pricing page for what each plan includes before you publish.

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Drafted with AI assistance from Netiva’s product pages and reviewed by the Netiva team. Example data models, screens and prompts are illustrative starting points, not customer projects.

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