Describe how your team plans posts and Netiva’s AI builds a web app for a shared content calendar, caption drafts from listings, a template library and broker approvals while you watch the live preview.
Build a social media planner web app for a 12-agent real estate team. Store listings with address, price, beds, baths, highlights, a cover photo and a status of coming soon, active, under contract or sold. Each post has a network, a post type such as just listed or market update, a caption, an image, its listing, a publish time once scheduled and an approval status: draft, in review, changes requested, approved or posted. Agents sign in and see their own posts. Show a month calendar colored by network, a review queue and a template library by post type. Don’t allow approval when a caption lacks the brokerage name line.
Most agents post in bursts. A new listing goes live on the MLS, but the “just listed” post waits until someone finds the photos, rewrites the remarks and remembers the brokerage name line. On a team, drafts travel by text message, and nobody can say which version the managing broker signed off on. A real estate social media planner built with Netiva keeps listings, caption templates, scheduled posts and reviews in one web app. Agents draft from listing details, the marketing coordinator sees the whole month at a glance and every post carries its approval before it goes out.
Every planned post sits on a month or week calendar, colored by network and labeled with its approval status, so the coordinator can spot a quiet week or three listing posts landing on the same day.
Paste a listing’s address, price and highlights into the collection assistant and ask it to draft post rows for review — a just-listed caption to edit, or Spanish versions of a set your broker already approved.
Reusable caption templates grouped by post type and network, with placeholders for address, price and the beds-and-baths line, plus hashtag sets for each neighborhood you farm.
Agents submit posts for review, and the coordinator or managing broker approves them or sends them back with a note. Email reminders keep drafts from stalling before their publish date.
Netiva keeps your records in built-in collections. Here’s a starting structure — the agent adapts it to your prompt, and you can change it any time.
The homes your team is marketing, with the facts every post draws on.
Reusable captions and hashtag sets, grouped by post type and network.
Each planned post, from first draft to posted.
Every approval decision, with the checks the reviewer made.
Required field. Types are Netiva collection field types.
A typical first version. Ask the agent for more, or annotate the preview to change any of them.
Month and week views of every planned post, colored by network, with status labels and filters for agent and post type.
Your teamPosts in review, soonest publish time first, with the caption, image, listing link and checklist needed to approve or send back.
Your teamAn agent’s own drafts, posts waiting on review and change requests, each with the reviewer’s note.
Signed-in usersStart a caption from a template that matches the post type and network, check the character count, attach an image and submit the post for review.
Signed-in usersTemplates and hashtag sets by post type, network and neighborhood, with the date each one was last used.
Signed-in usersListings whose status changed this week and whether each already has its just-listed, under-contract or just-sold post planned.
Your teamTell Netiva which networks you post to, how many agents submit posts and who approves them. The agent sets up collections for listings, caption templates, posts and reviews.
Enter current listings in the collection grid. Then paste a listing’s facts into the collection assistant, check the post rows it drafts and have it translate an approved set into Spanish where you need it.
Invite your managing broker into the workspace to comment on the preview. Annotate the calendar or review queue, and the agent adjusts colors, filters and checklist items.
Publish in one click, send agents the link to sign in and turn on the Monday reminder email. Every change is checkpointed, so a new rule is easy to roll back if it gets in the way.
| Criterion | With Netiva | Traditional build |
|---|---|---|
| Post approvals | A review queue that saves each decision, checklist and note with the post | Draft screenshots texted to the broker and approved somewhere in a reply thread |
| Writing listing posts | Caption drafts the collection assistant writes from the facts you hand it, ready for an agent to edit | Rewriting the listing remarks by hand for each network after every status change |
| Getting started | Describe what you need in chat and watch it take shape in a live preview | Hire developers, or stitch together templates, plugins and a hosting plan |
| Content and data | Built-in collections with nine field types, bound straight to your pages | Set up and connect a separate database or CMS |
| Making changes | Ask the agent; every change is checkpointed and reversible | File a ticket, wait for a sprint, redeploy |
| Hosting and domain | Global hosting and automatic SSL; connect a custom domain from the Starter plan | Buy hosting, then install and renew SSL certificates yourself |
| Code ownership | Clean production code you own and can export | Locked into a template, plugin or agency setup |
The coordinator plans a month of market updates and neighborhood posts while agents add their own listing posts. The calendar shows gaps and clashes, and the review queue keeps every caption on brand before it goes out.
The assistant drafts posts from new listings each Monday, and the agent approves them from a phone between showings. A caption that needs work goes back to the assistant with a note instead of a phone call.
Each office keeps its own disclosure line and hashtag sets. The marketing manager reviews posts from agents across offices, and bilingual agents keep English and Spanish versions of the same caption side by side.
The planner schedules and approves posts; it doesn’t publish them on its own. Direct publishing needs each network’s API and a developer app with the right access — Instagram allows it only for professional accounts. Otherwise, agents copy the approved caption and post by hand.
Many states’ license rules and, for REALTORS®, Standard of Practice 12-5 of the NAR Code of Ethics call for the firm name to be disclosed in advertising, online included. The app can flag a missing line; your managing broker decides what your state requires.
Under NAR’s Clear Cooperation Policy, a listing must be submitted to the MLS within one business day of marketing it to the public. Check how your MLS treats a public teaser post before you put one on the calendar.
Listing photos are usually licensed from the photographer, and the license may limit social use or reuse after closing. Ask clients before a post shows their faces, names or a closing-day photo, and record it in the review checklist.
Only if you connect it. Netiva apps can call REST APIs with keys stored securely, so you can ask the agent to publish approved posts through a network’s publishing API once that network has granted your developer app access. Instagram’s API works with professional accounts only. Without a connection, the planner hands agents the approved caption and image to post by hand at the scheduled time.
The assistant works inside your collections and drafts new rows for review from what you give it. Paste a listing’s address, price and highlights into the posts collection, ask for a just-listed caption and it writes the row for an agent to check. It also handles bulk work across many rows, such as filling a hashtag set or translating a week of approved captions into Spanish. Drafted rows keep the Draft status until an agent submits them.
Yes, as a rule you ask the agent to build. Each caption template carries a disclosure line with the brokerage name, and the app can block approval when a caption is missing it. The review checklist records that the reviewer looked. Feeds often shorten long captions, so ask your managing broker where the name needs to sit to be readily apparent.
Yes. Agents sign in with their own accounts, and the My posts screen lists only the drafts and posts they created, along with any change requests and the reviewer’s note. The content calendar shows the whole team’s schedule, so the coordinator can plan around everyone’s listings. Describe who uses which screens when you brief the agent.
Yes. Netiva apps can send email and run scheduled jobs, so the planner can email an agent when a reviewer requests changes and send a Monday list of that agent’s posts due this week. The coordinator can get a daily digest of posts still waiting in review. Reminders go out by email only; the app doesn’t send text messages or push notifications.
Yes. You can build and test the planner on Netiva’s free plan using a preview URL. Connecting your brokerage’s own domain needs the Starter plan or higher, and higher plans add capacity and features. Check the pricing page for current plans before you invite the whole office. The generated code is yours, and you can export it whenever you like.
Drafted with AI assistance from Netiva’s product pages and reviewed by the Netiva team. Example data models, screens and prompts are illustrative starting points, not customer projects.
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